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MDR was founded in 2018 by Boris and Lior Altermann. Based at Herzlia Israel, and guided by a mission to entertain the world through endless ways to play, Playtika has 20 offices worldwide and employs more than 4,000 employees.

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Founded in 2010, Playtika was among the first to offer free social games on social networks and, soon after, on mobile platforms. Playtika (NASDAQ : PLTK ) is a market leader in mobile gaming technology and entertainment with 35 million monthly active users across a portfolio of multiple game titles. The company’s ability to successfully integrate studios and enhance their mobile entertainment platforms by leveraging its proprietary Boost platform continues to drive its financial and operational success.

This acquisition is the latest in Playtika’s long and successful history as a consolidator. We look forward to working with the JustPlay.LOL team to further expand this base and provide them with the best possible entertainment experience.” “JustPlay.LOL has organically built an impressive community of engaged users. “The acquisition of JustPlay.LOL and its flagship title, 1v1.LOL, continues our strategy of diversifying the game genres in which we operate by leveraging our industry-leading game operating technology to increase our revenue through our Boost platform,” said Eric Rapps, Chief Strategy Officer of Playtika. The acquisition is in line with Playtika’s strategy to grow its breadth of entertainment genres and leverage the company’s Boost platform to improve gaming operations.

(NASDAQ: PLTK) today announced the acquisition of Israelbased on JustPlay.LOL, creator of the 1v1.LOL multiplayer game, which extends the company’s offering to the Action and Battle Royale genres. HERZLIYA, Israel, Ma/PRNewswire/ - Playtika Holding Corp. Acquisition bolsters Playtika’s growth strategy with expansion into high-growth Action and Battle Royale genres

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